Why is surveillance important in asset protection?

Surveillance plays a crucial role in asset protection primarily because it helps deter theft and provides evidence of incidents. By having visible security cameras and monitoring systems in place, potential thieves may think twice before attempting to steal, knowing that there is a risk of being caught on tape. Furthermore, if a theft or incident does occur, the recorded footage can serve as valuable evidence during investigations or legal proceedings, making it easier to identify and prosecute offenders. This ability to both deter and document criminal activity significantly contributes to the overall security and integrity of the store's assets.

The other options, while they may relate to different aspects of store operations, do not capture the primary purpose of surveillance in asset protection. Monitoring store sales, recording customer interactions for marketing, and enhancing employee performance reviews are important functions, but they do not address the fundamental goal of preventing loss and ensuring the safety of assets.