Who should be notified immediately in case of a customer incident?

In the event of a customer incident, it is crucial to notify the Assistant Product Manager (APM) or store manager immediately. This is because the APM or store manager has the authority and responsibility to manage the store's operations, including handling safety and security matters. They can assess the situation, determine the necessary actions, and coordinate an appropriate response.

Additionally, involving a leadership figure like the APM or store manager ensures that the incident is documented correctly and that relevant procedures are followed. They are trained to deal with customer incidents and can quickly make decisions on how to proceed, whether it involves contacting law enforcement, providing first aid, or initiating an internal investigation.

While other personnel, such as the district manager or the regional security officer, may need to be informed later, the immediate response to manage the situation effectively lies with the APM or store manager. This ensures a swift and organized approach, thereby maintaining the safety and overall integrity of the store environment.