What types of signage can enhance customer awareness of loss prevention?

Signage that communicates the presence of surveillance and outlines theft policies plays a vital role in enhancing customer awareness of loss prevention. By informing customers that there are security measures in place, such as cameras and strict policies against theft, this type of signage serves as a deterrent. It signals to potential shoplifters that the store is vigilant and actively monitoring for suspicious activities. This approach not only raises awareness but also fosters a sense of accountability among customers, making them less likely to engage in dishonest behavior.

Other types of signage, such as promotional discount signage or decorative signs, do not serve the same purpose of communicating loss prevention measures. While they may draw customer attention for other reasons, they do not directly contribute to the awareness or understanding of theft prevention strategies within the store. Signage featuring employee names and photos may help in building rapport with customers but lacks the focus on loss prevention. Therefore, notices about surveillance and theft policies stand out as the most effective in creating a culture of awareness around asset protection.